Artificial intelligence is becoming more and more convenient and effective assistant in online casinos. We have already written the article “Artificial Intelligence in Online Casinos” about how the work of gaming platforms are being improved with the help of AI. In the current article, we will overview how it helps in evaluating clients and working with them.
Active customer lifecycle management
AI variations based on the behavior of the player on the site for several days can make up the future game profile with an indication of the potential life cycle. Therefore, the online casino receives a forecast for the player, according to which marketing team could build the future strategy. This helps to retain current customers and attract new ones in the most effective way.
At an early stage, a certain customer lifetime value makes it possible to make better personalized offers. This approach increases player loyalty and it becomes possible to operate the information about the financial prospects associated with each specific player.
Moreover, AI can predict potential VIP player analyzing the behavior of the client in the certain timeframe. The casino obtains information to acquire and retain potentially valuable customers. Based on this information, customer churn models could be built for a period from a week to a month. Additionally, the site’s loyalty program could be corrected to increase the lifecycle of the player.
AI also solves 80% of the cold start problem. That is, artificial intelligence tips allow you to keep 8 out of 10 new customers who landed on the site randomly. Based on the rates made in the first 2-3 days, AI gives recommendations on what to offer the player in order to turn him into a regular customer.
AI analyzes the effectiveness of the loyalty program. It is calculated for each promotion, referral promotion and cashback program. Also new programs are created on the basis of the most popular with customers ones, which improves the visitor retention strategy.
Better cash flow management
The other side of AI working with customer behavior is the evaluation of account history and gaming habits. Based on this information, cash flows for the online platform are predicted. And this information, in return, makes it possible to manage working capital.
Forecasting is carried out in the following areas:
- Next deposit.
- Credit risk.
- Increasing income.
- Optimization of offers.
Artificial intelligence helps gambling sites predict the amount of the next deposit for each active player. This information is based on the player’s visits, deposits made and spending time.AI calculates the probability of the next deposit for a certain time period and it also calculates the amount of the deposit.
AI is also able to assess the credit risk of customers. Having information about potential creditworthiness helps in business planning at both tactical and strategic levels.
Betting companies have begun to use artificial intelligence to increase revenues. So, AI suggests how we should change the order and time of submitting bets in sportsbook based on the activity schedule of bettors. Next information is taken into account: how long the player will be active during the month, what hours his visits fall on, and so on.
Offer optimization. AI can help sites in improving their ROI by targeting the right customers and optimizing all spending on bonuses. The recommendations include information about when and how much bonuses should be offered to each player based on his actions. These allows operators to increase or decrease the frequency with which they contact the player and can vary bonus limits.
